Leadership portraits and customers photography

We provided VEON with a new photographic style for leadership portraits and customers. The style is captured and detailed in the guidelines and ensures that it’s consistent and on brand. We organised several shoots in both Amsterdam and London, photographing the international leadership team.

We also designed a new flexible style for portraying customers from the main regions where VEON operates. We did an online casting of Russian, Pakistani and Central Asian origin men and women. The shoot shows the models interacting with various types of technology.

The resulting images are used online and in general communications and are a key component of the photography assets of the brand.

Art direction
Willem Heskes

Richard Nicholson