Lubricant brand design concepts

Founded in 1980 and based in Dubai, Emirates General Petroleum Corporation (EMARAT) has established a strong presence in the local markets for petroleum retailing, aviation refuelling, lubricants marketing, and terminal services.

With the aim to refresh the existing Emarat lubricants range, we worked on the brand refresh design concepts. Creating three graphic themes through moodboards first and then developed into design concept routes: Science and Technology, Power Inside, Performance.

We created bespoke lettering logos for the packs, as well as iconography and graphics.

In collaboration with Circle Brands