Logo design and brand development

Xlinks is a privately financed start-up aiming to help the UK reach net zero by 2030. The project would see solar and wind powered electricity generated in Morocco and sent to the UK via a sub-sea cable.

The logo captures visually, in a stylised way, the required solar panels and wind turbine blades. The supporting colour palette is a reference to blue skies and deep ocean, as well as an accent orange to symbolise the sun.

In collaboration with Teneo