Roche Children’s Walk 2016

Every year around the world, thousands of Roche employees walk 5km in support of an orphanage school in Malawi, as well as for local charities.

Walking today for a better tomorrow
We created a concept illustration using a diverse group of children engaged in different activities, against the backdrop of a giant sun. The sun is a key element in the Malawi flag, in our concept represents a better tomorrow. We also created a lush backdrop of plants and vegetation, alluding directly to the African country.

The materials were customised for 67 affiliates around the world and produced in 3 languages.

In partnership with Blue Rubicon

Creative direction
Willem Heskes

Willem Heskes
Satveer Kaur
Noemi Caruso

Kimiko Taro