LP Squared

Website design

The brief was to design a website that would present LP Squared with authority and confidence, and as a real alternative to the traditional global financial consultancies. To the existing identity assets, colours, illustration style and logo, we added photography and an icon style derived from the illustrations. Each section of the website is given its own layout and typographic character in order to give each bit of content a distinct voice within an overall consistent style.

Creative direction, design 
and art direction
Willem Heskes

Web build
Errol Sidelsky

Nek Vardikos, portraits