LP Squared

Brand identity

LP Squared is a dynamic financial consultancy led by two highly respected practisioners in the fields of Banking and Insurance. With clear ambition, the partners focused beyond the tight competitive market of small consultancies, aiming to present themselves as a real alternative to the large global corporate consultancies. The logo represents the two partners and the exponential value of their combined experience and perspective. The look and feel uses iconic skylines from the financial and insurance world.

Creative direction, design 
and illustration
Willem Heskes