Website design and photography
Firstlight decided that a new website was needed to reflect their new strategy and ambition. We worked together to crystallise this first with words ‘Using communications to unlock business growth’; then we used design to match a clear vision with a confident look, putting Firstlight’s team at the centre of it all.
On the website every word counts and every image tells a story.
A paired back black and white colour palette with red as a highlight, and strong typography communicate eloquently and clearly.
A strong photographic portraiture style presents each team member as approachable and confident; the homepage observational shots give an overall focused feel in resolving clients challenges and helping them unlock their potential with each new brief.
Creative direction and design