Client
Argos | Hygena

Project
Guy’s Guide 
A modern man’s guide to 
furnishing your first home

Guy’s Guide is a smart piece of content marketing featuring Argos’ exclusive Hygena products amidst a series of engaging stories with tips for first home buyers. Ranging from food, fashion, entertainment through to where to stay and get groomed across the country. It was published online on ISSUU.

Creative direction and design
Willem Heskes

Concept
Blue Rubicon