The Children’s Society

Through Young Eyes The Children’s Commission on Poverty

There are 1.6 million people living in poverty in the UK. The Children’s Commission on Poverty was setup by the Children’s Society to give children a voice. We designed an identity that uses powerful portraits alongside real children’s quotes. The campaign was launched at the House of Commons. The roll-out included banners, posters, webpage, flyers and bookmarks, as well as a guidelines document.

Creative direction, design 
and art direction
Willem Heskes

Children’s quotes from interviews (names were changed)

Nick David

Campaign narrative and tagline
Blue Rubicon