Client
The Children’s Society
Project
Through Young Eyes The Children’s Commission on Poverty
There are 1.6 million people living in poverty in the UK. The Children’s Commission on Poverty was setup by the Children’s Society to give children a voice. We designed an identity that uses powerful portraits alongside real children’s quotes. The campaign was launched at the House of Commons. The roll-out included banners, posters, webpage, flyers and bookmarks, as well as a guidelines document.
Creative direction, design
and art direction
Willem Heskes
Copywriting
Children’s quotes from interviews (names were changed)
Photography
Nick David
Campaign narrative and tagline
Blue Rubicon