Roche Children’s Walk 2015

Every year around the world, thousands of Roche employees walk 5km in support of an orphanage school in Malawi, as well as for local charities.

24 hours to save a child’s life
The creative concept we came up with shows the employees’ walk in the form of a multi-coloured path that goes around the world. The five colours represent the continents coming together for the event.

The materials were customised for 67 affiliates around the world and produced in 3 languages.

In partnership with Blue Rubicon

Creative direction
Willem Heskes

Willem Heskes
Konstantinos Trichas

Kimiko Taro
Konstantinos Trichas