Christmas Gift Guide
Originally the brief was looking for a conventional ‘festive inspired business-guide brochure’ for an event, that showcased a selection of hand-picked small businesses. We suggested three different design approaches that challenged the brochure format.
The resulting creative uses the Christmas card concept to create a selection of carefully curated businesses which are housed in a neatly manufactured slipcase. With a simple iconographic graphic style, that derives directly from Instagram universally known icons, each card allows each business to tell their story independently.
We created 5 market versions: UK, Germany, Spain, Italy, and UAE.